The Music Industry and the Artists: Vocally Speaking... in Suspended Animation?
It’s no secret that the music industry is currently struggling to find out how to generate revenue in the Internet age. Many have suggested focusing on providing music for video games, films, commercials, etc. Artists such as U2 and Britney Spears have made their concerts into event spectacles that cost a lot of money to produce, which actually end up being must see happenings – and not so much for the musical performance as for the lights, stage setup and the overall concert experience. But these types of “theatre” and “circus” are not options for the new and emerging artists, who cannot afford to invest millions in a stage setup. And even if they could they would never be able to recover the investment as they do not have a big, well established international name yet. Besides which, those big name “Circus” artists are getting older and eventually the industry will need a new generation of real artists. Therefore, the question is: would it not be cheaper to coach them to sing properl